Transforming the gym or the kids to suggest how much fun they will have while also using their imagination and developing their character.
Little Gym is a place where parents can take their kids to have fun and be active with the different weekly physical programs they offer. Comments from parents generally were about how much fun their kid had while being there and how much they looked forward to going each time. In addition, other comments from parents were about how their child has become more confident or has opened up more around others after going to the gym.
Magazine Print Ads
Front & Back
Art Direction, Illustration, and Copywriting by Jena Pyle
Mask Model Molly Hensely
Completed under Alex Egner